Yahoo-Microsoft Coalesce, Bing Replace Yahoo Search

Yahoo and Microsoft, announced the partnership agreement of both. Many changes will be experienced by both after the agreement. Both will hold 28 percent of the search market, or at least have been close to a position with Google, the nearly two-thirds over the same market. Deal Yahoo and Microsoft at least this has been a speculation that long to reach 10 years.


Results from both of them working together, in the form of search engines and algorithms of the new Microsoft, Bing akan replace Yahoo Search. Yahoo pages will remain the same, but in the back will be supported by the Microsoft search engine Bing. Meanwhile, Yahoo's, will focus for ad sales using Microsoft AdCenter platform, which will be in competition with Google AdWords. For both predicted financial conditions will generate more than U.S. $ 500 million.


According to the Yahoo CEO, Carol Bartz, agreement is expected to provide more value for Yahoo, its users and the industry to its search engine. "I believe, a combination with Microsoft to build this new era of innovation and development of the Internet. Users can continue to enjoy surfing Yahoo and innovation that is Microsoft's deal with this. Meanwhile, for the advertiser can enjoy the efficiency of the use of single platform and a new sales team has. "Bartz said. Meanwhile, to Steve Ballmer, said that agreement could build search innovation, better value for advertisers, and provides best alternative other than Google.
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